CHALLENGE & SOLUTION
Sveriges Radio is Sweden’s public service radio. And P4 is their most popular channel. It’s locally grounded, and feels like it’s really made for the people. And – by the people. P4 has over 200 000 participants every year – just people calling them up on the phone to speak their minds. In this social media campaign, we wanted to create an homage to all these spirited Swedes. The ones that really make P4 what it is.
Watch each film by clicking their respective image.
Create a second activation for P4’s 40th anniversary.
The listeners’ speech
Julia Gillgren, copywriter
Malin Saarinen, art director
Mattias Berg, creative director and art director
Markus Lindsjö, executive creative director
Petter Blomqvist, account manager
Claes Nevréus, account manager